Vetere

"That raised my eyebrows," Mr. Vetere says, because 10% represents 4.5 million households.

This Business Grows Every Time Fido Does His Jim Sterba 2011

Mr. Vetere says some pet owners want to be perceived as "green" and know that not cleaning up is "bad manners."

This Business Grows Every Time Fido Does His Jim Sterba 2011

Bob Vetere, president of the American Pet Products Association trade group, forecasts it will hit $50 billion this year, based on the group's latest pet owners survey.

This Business Grows Every Time Fido Does His Jim Sterba 2011

People over age 60 used to eschew pets, "but the baby boomers are changing all that," says Bob Vetere, president of American Pet Products Association.

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"No matter what they stop spending on, pets seem to still be a necessity to a lot of folks," Vetere says.

Creature Comforts 2008

Vetere, whose trade group tracks trends in the pet market, said there is evidence to suggest the organic trend is fuelling a pet chicken underground, especially in middle America.

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"There's a lot of vitamins and minerals in most of your traditional pet foods, both the high - and low-end brands," says the APPMA's Vetere.

Capitalizing on Pet-Food Panic 2007

The upstart may soon face more competition, too; Vetere says that while the big pet-food makers have not yet delved into the alternative foods market, that could be coming soon.

Capitalizing on Pet-Food Panic 2007

As the helicopter refuels, Ranger Steve asks Detective Funk and Sergeant Vetere to pick up a soft-sided cooler from the hospital and fill it with ice.

127 Hours Aron Ralston 2004

The captain dispatched Sergeant Mitch Vetere to drive out to the trailhead and then had his dispatcher try to get Sheriff Kurt Taylor from Wayne County on the radio.

127 Hours Aron Ralston 2004