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Examples
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And the Diet Coke and Mentos guys -- Fritz Grobe, who's always loved Legos and math, and Stephen Voltz, who has been combining wacky science since a very early age -- have turned a backyard stunt into a mini-industry of creative experimentation.
Alison Craiglow Hockenberry: Angry Birds! Roller Coasters! Harry Potter! Thank You, STEM Alison Craiglow Hockenberry 2011
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Grobe and Stephen Voltz of EepyBird was the stuff of Internet legend back in 2007.
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And the Diet Coke and Mentos guys -- Fritz Grobe, who's always loved Legos and math, and Stephen Voltz, who has been combining wacky science since a very early age -- have turned a backyard stunt into a mini-industry of creative experimentation.
Alison Craiglow Hockenberry: Angry Birds! Roller Coasters! Harry Potter! Thank You, STEM Alison Craiglow Hockenberry 2011
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Voltz, a civil litigation lawyer, figured out the process for getting the videos removed.
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The Mentos/Diet Coke video was seen 5.5 million times on Revver and made Grobe and Voltz $30,000.
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But Voltz estimates they lost another $30,000 to pirated copies.
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It took eight months for Fritz Grobe and Stephen Voltz to mastermind a now iconic Web video that shows them creating intricate fountains of soda by dropping 500 Mentos into 100 2-liter bottles of Diet Coke.
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Grobe and Voltz, for instance, pocketed $35,000, their share of the ad revenue paid to them by Revver, for their first Coke-and-Mentos video back in July.
Google Splits Ad Dollars with Videographers | Impact Lab 2006
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The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of "The Diet Coke & Mentos Experiment," according to Peter Chane, a senior product manager for Google Video.
Google Splits Ad Dollars with Videographers | Impact Lab 2006
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But as copies kept reappearing, Voltz learned that he had to keep contacting YouTube to take down each new version.
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