Wesling

Instead of going to landfill, hose soon began arriving in Dorset, where Wesling runs Elvis and Kresse, a company specialising in liberating materials from rubbish dumps.

The innovators: Kresse Wesling and Isabella Macpherson 2010

It's a question few people ever ask themselves, but Kresse Wesling (right), an environmental expert, has a particularly enquiring mind.

The innovators: Kresse Wesling and Isabella Macpherson 2010

Wesling spent months grappling with hose, scrubbing it clean (without chemicals), and learning to sew it (she went through four sewing machines).

The innovators: Kresse Wesling and Isabella Macpherson 2010

But in contrast to other It bags, 50% of Wesling and Macpherson's profits will go to the Fire Fighters Charity.

The innovators: Kresse Wesling and Isabella Macpherson 2010

Miss Wesling chatted with the firemen, asking them what could the fire service possibly need to recycle and they told her about all the old fire hoses they had to pay to dispose of once their repairers had exhausted there expertise.

Your Local Guardian | Sutton 2010

After some reverse engineering Miss Wesling found that the hoses could be recycled into roof tiles.

Your Local Guardian | Sutton 2010

Miss Wesling said: "We had a series of meetings with Apple and under their guidance we spent a year designing a holder for the i-Phone."

Your Local Guardian | Sutton 2010

- Meg Wesling diasporic governmentality: on the gendered limits of migrant wage-labour in Portugal -

Continental Philosophy 2008

Miss Wesling said: "I spoke to a team of guys who are absolutely committed to repairing the hoses and making them last as long as possible.

Your Local Guardian | Sutton 2010