Workday's

Outside Facebook, Workday's hoped-for IPO might be one of the most exciting of 2012.

The Secret of SAP's SuccessFactor Rolfe Winkler 2011

In 2011, Workday's total bookings, a measure of current and future revenue, are on pace to double to $300 million, according to the company.

The Secret of SAP's SuccessFactor Rolfe Winkler 2011

After losing PeopleSoft, Workday's founders were able to start from scratch, arguably building a better product.

The Secret of SAP's SuccessFactor Rolfe Winkler 2011

Gartner analyst Thomas Otter says Workday's product is new, but eagerly awaited by companies anxious to upgrade financial reporting.

The Secret of SAP's SuccessFactor Rolfe Winkler 2011

But Workday's focus appears to be more ambitious in that it wants to handle a broader range of corporate back-office tasks, some of which haven't been proved out as hosted software products.

Duffield Takes On Oracle, Again 2006

Workday's Web site highlights that its applications are built from the ground up using flexible methods instead of the current batch of legacy programs that "rely on a static and aging data model that was developed more than ten years ago."

Duffield Takes On Oracle, Again 2006

Improved auditing and internal controls with Workday's modern

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Oracle said last week it intends to acquire for $1.9 billion, was a long-time partner of Workday's in the recruitment space, an area of human-capital management into which Workday never ventured.

Forbes.com: News Bob Evans 2012

But Workday's strategy has always been predicated on two things happening in parallel: the first was its own development of world-class HCM and financial products and the adoption of both by a significant number of global customers.

Forbes.com: News Bob Evans 2012

Understand Workday's Implementation Methodology and use it on all engagements

News - chicagotribune.com 2011