Wudi

I heard some of my friends back at home do watch Ugly Wudi (btw, the name Wudi or 无敌 means invincible, matchless, unbeatable or unrivaled, stuff like that.

AfterElton.com - Because visibility matters 2009

The company has signed up for more, and the second season of "Wudi" begins in January.

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China 2008

The collapse of the Qin Empire in 207 BCE left Yunnan unattended until the reign of Wudi (140 BCE – 87 BCE) in the Western Han Dynasty.

Between Winds and Clouds: The Making of Yunnan (Second Century BCE to Twentieth Century CE) 2008

Last year, Anglo-Dutch consumer-goods maker Unilever launched a Chinese version of ABC-TV's comedy "Ugly Betty," called "Ugly Wudi," with plotlines that plug Dove soap.

In China, Brands Come With Plots 2009

On "Ugly Wudi," protagonist Lin Wudi, who works at an ad agency, learns to unveil her own beauty, using Dove products and working on an imaginary ad campaign for the brand.

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China 2008

Unilever Unilever launched 'Ugly Wudi' as a vehicle to pitch Dove products in China.

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China 2008

In Dove commercials that also feature Wudi, she has flawless porcelain-colored skin, but wears braces and oversized glasses to fit with her less-attractive persona.

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China 2008

Unilever says data on how the show affected its market share aren't yet available, but internal shipment numbers for Dove Shower Cream in November -- after the first "Ugly Wudi" season ended -- were up 21% over the same month last year.

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China 2008

In one episode, an actor playing the media director for Dove in China explains that an ad campaign that Wudi helped create epitomizes Dove's view on beauty.

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China 2008

Unilever says it hopes "Ugly Wudi," as the show is called on China's Hunan Satellite Television, will help it expand Dove sales outside China's biggest cities to less wealthy parts of the country.

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China 2008