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Discussion Forum - NetNewMusic Malcom 2010
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(Customers expect perfect handling of their demands) • CUSTOMERS are Customers, no matter what Country or Market Model we are talking about • conclusion: ONE informationcenter is a valid Base for an international Rollout within the actavis Group • GERMANY is a high performance Market where we reach a next step of performance and complexity within our CRM implementation more stats
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WHO is our customer (basic data) • VALUE of this customer for actavis (classification) •
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Tasks: creating sales&marketing driven tools and services, building target group oriented customer relations screen and cover customer demand and adjust our customer approach, for sustainable competitive advantage case study: customer enters actavis website and finds company informations case study: customer logs in service area with pre defined login data (from CRM) case study: in REM (recherche Service evidence based Medicine), co-operation with PMU Salzburg, customer can enter medical questions case study: medical supervisor in PMU sees new questions, decides about expert and checks proceedings, as well as medical correctness case study: closed loop to CRM, every sales rep knows about things happening in "web world" case study: every remarkable "event" in web is tracked as "contact" in the CRM and the rep is informed about his related tasks some "learnings" in our implementation Sales People have enough to do with selling: • WHAT functions are they really using (rightsizing) • VALUE of CRM functionalities in daily business
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- Presentation Transcript update CRM @ actavis - a live webinar your hosts today: Andy Rich Stefan Langthaler Head of Business Systems Managing Director Life Sciences USA actavis GmbH update CRM Inc.
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relate@myactavis Austria / Switzerland Stefan Langthaler, head of business systems, actavis AT + CH changing software and tools from an "enemy" to a piece of daily life in an upcoming organisation ... and let them talk "actavis language"
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