from Wiktionary, Creative Commons Attribution/Share-Alike License
- adj. Attempting to win popular favour, or to take in the public.
from the GNU version of the Collaborative International Dictionary of English
- A phrase used adjectively sometimes of meretricious attempts to catch or win popular favor.
from The Century Dictionary and Cyclopedia
- For the purpose of catching, as in the phrase ad captandum vulgus, to catch the rabble: often applied adjectively to claptrap or meretricious attempts to catch popular favor or applause: as, ad captandum oratory.
"By Mr. Waddell it was moved that the court for bid Mr. McBride to preach or circulate books till the next session of the court, or for six months, on which he made a fiery appeal to the passions of the court, and ad captandum vulgus.
Douglas did not disdain an immediate ad captandum triumph; while Lincoln aimed at permanent conviction.
It contains a portrait of Featley by W. Marshall, and, among other illustrations, a coarse ad captandum print by the same engraver, exhibiting the “dipping” of men and women naked together in a river.]
Byzantium was emerging from a disastrous war with Persia which had almost brought about the ruin of the Christian power, and its emperor was occupied in rallying the various Monophysite Churches to the official Church by means of the ad captandum formula of one will and one energy in Christ.