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Examples
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American depository shares of China-based VisionChina dropped 3.11, or 38%, to 5.09 after the ad-network operator announced in-line earnings but said it expects first-quarter revenue of no less than $22 million, well below analysts 'estimates.
Novell Surges 28%; Hovnanian Advances Kristina Peterson 2010
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Max Binshtok , creator of the DailyHoroscope Android app, says ad-network executives encouraged him to transmit users' locations.
Your Apps Are Watching You Scott Thurm 2010
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Max Binshtok, creator of the DailyHoroscope Android app, says ad-network executives encouraged him to transmit users' locations.
Your Apps Are Watching You Scott Thurm 2010
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"The ad-network business, we almost shouldn't have allowed it to exist," says Rob Norman, chief executive of WPP's digital-media unit, Group M Interaction Worldwide.
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The analysts warned investors to brace for declines of nearly 2% for the full year 2008 and as much as 7% in 2009 in the company's ad-network business.
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The ad-network business has become increasingly competitive as big Internet players such as Google
Online Ad Networks 2008
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The results were part of a test conducted by RE/MAX and closely held Cox Communications in parts of Southern California to try out a new electronic ad-network platform and targeting system for cable TV.
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The ad-network technology comes from closely held Navic Networks, an interactive TV company in Waltham, Mass.
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Is the ad-network strategy one you plan to pursue?
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The ad-network optimization company helps online publishers make money on their unsold ad space by finding the best ad from among virtually all of the 400+ online ad networks in existence to serve the right viewer at the right time.
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