ad-tracking

GM, which doesn't release exact ad spending figures, shelled out $2.2 billion on ads last year, according to ad-tracker Kantar Media, an ad-tracking firm owned by WPP PLC.

GM Pouring Ad Money Into Chevy Brand Sharon Terlep 2010

The company has spent $92 million buying advertising time and space in the U.S. in the 12 months that ended in June, according to Kantar Media, an ad-tracking firm.

Chevron Ad Campaign Answers Critics Head-On Ben Casselman 2010

Advertisers spent $807 million on NBA games that aired on cable and network TV last season, according to Kantar Media., an ad-tracking unit of WPP PLC.

NBA's First Two Weeks of Season Canceled Kevin Clark 2011

Unilever , one of the country's largest ad spenders in magazines, slashed its spending by 38% in the first half after a 27% drop last year, according to Kantar Media, an ad-tracking unit of WPP PLC.

Magazine Rebound Falls Flat Suzanne Vranica 2011

The Charlotte, N.C., lender spent $380 million on U.S. advertising in 2010 and $245 million during the first nine months of 2011, according to Kantar Media, an ad-tracking unit of WPP PLC.

BofA Reviews Ad Strategy Suzanne Vranica 2012

According to ad-tracking firm Kantar Media, advertisers spent some $72 million on ads for the broadcast in the first nine months of 2011, up 14% from a year earlier.

Jimmy Kimmel Walks Web Tightrope Christopher S. Stewart 2012

Advertisers spent $807 million on NBA games that aired on cable and network TV last season, according to Kantar Media, an ad-tracking unit of WPP PLC.

NBA Talks Collapse, Head to Court Kevin Clark 2011

The automaker spent $2.1 billion on U.S. ads last year, according to Kantar Media, an ad-tracking firm owned by WPP PLC.

GM Puts Media-Buying Account Into Review Suzanne Vranica 2011

GM, which doesn't release ad-spending figures, shelled out $2.1 billion on U.S. ads last year, with about $1.1 billion being used to promote Chevy, according to Kantar Media, an ad-tracking firm owned by WPP.

GM's Chevy Ad Account in Review Suzanne Vranica 2011

In the first nine months of last year, U.S. ad spending on Spanish-language TV rose 7.4% from a year earlier, while broad TV ad outlays rose only 2.3%, according to Kantar Media, an ad-tracking unit of WPP PLC.

Hispanic TV Gets Crowded Sam Schechner 2012