advertiser's

Thinking about such programs and executing them requires, in many cases, re-organizing the advertiser's marketing function and the agency's structure.

Kirk Cheyfitz: Advertising's Future Is 3 Simple Words: Paid. Owned. Earned. Kirk Cheyfitz 2010

But it works best if it's getting attention for something specific -- if it's pointing people to a piece of content that can deepen their knowledge, understanding and emotional connection to the advertiser's brand.

Kirk Cheyfitz: Advertising's Future Is 3 Simple Words: Paid. Owned. Earned. Kirk Cheyfitz 2010

The teenage market is, of course, the filet mignon on the advertiser's menu, and one of the most dangerous ploys in his arsenal is the direct campaign for fast food inour fast lives.

Here's My Beef With Fast Food 2011

But it works best if it's getting attention for something specific -- if it's pointing people to a piece of content that can deepen their knowledge, understanding and emotional connection to the advertiser's brand.

Kirk Cheyfitz: Advertising's Future Is 3 Simple Words: Paid. Owned. Earned. Kirk Cheyfitz 2010

If a user follows some of those accounts, but not the advertiser's account, then Twitter may recommend the advertiser's Promoted Account to that user.

Twitter Launches 'Promoted Accounts': Twitter Users React To Twitter's New Money-Maker The Huffington Post 2010

The teenage market is, of course, the filet mignon on the advertiser's menu, and one of the most dangerous ploys in his arsenal is the direct campaign for fast food inour fast lives.

Here's My Beef With Fast Food 2011

The teenage market is, of course, the filet mignon on the advertiser's menu, and one of the most dangerous ploys in his arsenal is the direct campaign for fast food inour fast lives.

Here's My Beef With Fast Food 2011

The teenage market is, of course, the filet mignon on the advertiser's menu, and one of the most dangerous ploys in his arsenal is the direct campaign for fast food inour fast lives.

Here's My Beef With Fast Food 2011

The teenage market is, of course, the filet mignon on the advertiser's menu, and one of the most dangerous ploys in his arsenal is the direct campaign for fast food inour fast lives.

Here's My Beef With Fast Food 2011

If a user follows some of those accounts, but not the advertiser's account, then Twitter may recommend the advertiser's Promoted Account to that user.

Twitter Launches 'Promoted Accounts': Twitter Users React To Twitter's New Money-Maker The Huffington Post News Team 2010