aesthet

Before print made massive indexing feasible by locking words into exactly the same places in thousands of copies of a given book, even in cultures with writing, knowledge had to be organized to implement mnemonic recall, and heavily symbolic or allegorical figures such as Athena and her owl, Zeus and his thunderbolts, Mercury and his wand and winged sandals, are noetically functional as well as aesthet - ically pleasing.

RAMISM WALTER JACKSON ONG 1968