air-freshener

The deal expanded P&G's air-freshener reach to 84 countries from just 17.

Febreze Joins P&G's $1 Billion Club Ellen Byron 2011

P&G raised its bet on the global air-freshener market in late 2009, when it agreed to buy Sara Lee Corp.'s Ambi Pur brand for $470 million.

Febreze Joins P&G's $1 Billion Club Ellen Byron 2011

Globally, however, air-freshener sales mostly have been rising.

Febreze Joins P&G's $1 Billion Club Ellen Byron 2011

While many households might start with air-freshener products in bathrooms and kitchens, decorative items and exotic fragrances help sway consumers to add them to more areas of the home, especially so-called final frontiers such as bedrooms, living rooms and foyers.

Febreze Joins P&G's $1 Billion Club Ellen Byron 2011

Febreze reached its billion-dollar milestone even as the U.S. home air-freshener, potpourri and sachet category fell sharply in recent years.

Febreze Joins P&G's $1 Billion Club Ellen Byron 2011

In the U.S., P&G appears to be growing faster than longtime air-freshener heavyweights S.C. Johnson & Son Inc. and Reckitt Benckiser Group , which make Glade and Air Wick, respectively.

Febreze Joins P&G's $1 Billion Club Ellen Byron 2011

G's takeover of Sara Lee's Ambi Pur air-freshener business will be studied by the European Commission.

Business Watch 2010

G's takeover of Sara Lee's Ambi Pur air-freshener business will be studied by the European Commission.

Business Watch 2010

Sara Lee made a deal in December to sell its European air-freshener business to Procter

Clorox Is Moving Toward Sale of Auto Brands STP, Armor All Jeffrey McCracken 2010

G's takeover of Sara Lee's Ambi Pur air-freshener business will be studied by the European Commission.

Business Watch 2010