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Examples
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The following discussion of these points is intended to convey how senior management and the Board of Directors view the distinction between atneed operations (current cash earnings power and leverage relating to our current credit profile) and preneed operations (well into the future cash earnings power not relating to our current credit profile).
unknown title 2011
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June 30, 2011 on page 8, separated on a non-GAAP basis into its atneed and preneed businesses, which is the perspective used by management in managing its corporate assets and debt obligations.
unknown title 2011
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The current quarter was impacted by lower atneed case volume and higher advertising and selling related expenses related to preneed sales initiatives, offset partially by higher average revenues per case and higher General Agency GA Revenues related to preneed funeral production.
unknown title 2011
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Preneed and atneed cemetery sales production increased
unknown title 2011
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In U.S. markets, preneed and atneed cemetery sales production grew 13.5%.
unknown title 2011
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And fourth, while lower than the prior year levels, we also had customer cash collections that were in line with our expectations during the quarter, both on the preneed and atneed side of our businesses.
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And fourth, while lower than the prior year levels, we also had customer cash collections that were in line with our expectations during the quarter, both on the preneed and atneed side of our businesses.
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If you apply a 70\% gross margin to reduced preneed property production, and a 100\% margin to trust fund income shortfall, and an additional $2 million of lost profits from merchandise and services that became atneed, these variances account for about $17.5 million reduction in profit.
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If you apply a 70\% gross margin to reduced preneed property production, and a 100\% margin to trust fund income shortfall, and an additional $2 million of lost profits from merchandise and services that became atneed, these variances account for about $17.5 million reduction in profit.
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Our preneed contracts that converted to atneed in the quarter, and again, remember, these are people that pre-bought, so they're going to show up assuming that someone deceased, those were down 9\%.
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