"Since leaving London for America a decade ago, I've put on a couple of stone. It's easy enough to blame the food environment here. This is, after all, the land where Reagan pronounced tomato ketchup a fruit and, more recently, where French fries and chocolate-covered cherries were legally dubbed 'fresh produce' under a US Department of Agriculture (USDA) regulation known as the batter-coating rule." - Raj Patel, 'Is meat off the menu?' in The Guardian, 22 June 2008.