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  • http://qz.com/571151/the-mast-brothers-fooled-the-world-into-buying-crappy-hipster-chocolate-for-10-a-bar/

    But while customers can’t get enough of the company’s bearded, Brooklyn hipster founders, and their brilliantly marketed, $10 “bean to bar” chocolates, a term reserved for chocolate that has been produced entirely under the maker’s control, from the cocoa bean to the wrapped bar, chocolate experts have shunned them. Earlier this year, Slate published a story on Rick and Michael Mast, detailing complaints by the craft chocolate community about their undeserved media attention and unparalleled hubris. (“I can affirm that we make the best chocolate in the world,” Rick told Vanity Fair in February.)

    December 18, 2015