Beau Brummell, né George Bryan Brummell (7 June 1778, London, U.K. – 30 March 1840 (aged 61), Caen, France), was the arbiter of men's fashion in Regency England and a friend of the Prince Regent. He established the mode of men wearing understated, but fitted, beautifully cut clothes, adorned with an elaborately-knotted cravat.
Beau Brummell is credited with introducing and establishing as fashion the modern man's suit, worn with a tie. He claimed five hours to dress, and recommended that boots be polished with champagne. To wit, his style of dress was known as dandyism.