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Examples
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Viebranz was CEO and of the high-priced behavioral-targeting firm Tacoda, also purchased by AOL.
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Viebranz was CEO and of the high-priced behavioral-targeting firm Tacoda, also purchased by AOL.
AOL Blows Up Another Sales Executive - Charlie Warner - MediaBizBlogger 2009
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Unlike other behavioral-targeting programs, Google will let users view and change what interest-based categories they are assigned to online.
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The company contracts with online ad networks including Audience Science, a prominent behavioral-targeting firm.
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His identity is still private: The ISP and behavioral-targeting networks don't know 12345's name and don't care.
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His identity is still private: The ISP and behavioral-targeting networks don't know 12345's name and don't care.
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The platform -- created last year -- allows advertisers to make purchases across its ad network, including Advertising. com, the behavioral-targeting firm Tacoda and other areas.
AOL Looks to Europe 2008
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His identity is still private: The ISP and behavioral-targeting networks don't know 12345's name and don't care.
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Acxiom -- which recently had private-equity buyers break off a proposed $2.25 billion deal for the company -- has been building up its online-ad business, including the September acquisition of behavioral-targeting firm EchoTarget Inc.
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"Many things in online advertising are very tempting because you now they'd be efficacious, but you know they are a bad idea because they are not consumer-friendly," says Bill Gossman, president and CEO of Revenue Science, a behavioral-targeting firm.
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