Betsy McCall was announced in April of 1951 and first appeared on the pages of McCall's magazine in May, 1951. She was a paper doll girl and a page about her activities appeared in each issue of McCall's Magazine. She usually appeared with three outfits to cut out. Sometimes members of her family or her friends and pets were included.
Eventually a line of plastic, poseable fashion dolls named Betsy McCall was produced.