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Examples
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Singapore Airlines’ Deputy Chairman and CEO Cheong Choong Kong explains the initiative behind Singapore Airlines’ US$300 million biggestever product launch: The product launch involves every dimension of the customer’s experience with the airline.
Experiential Marketing BERND H. SCHMITT 1999
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Singapore Airlines’ Deputy Chairman and CEO Cheong Choong Kong explains the initiative behind Singapore Airlines’ US$300 million biggestever product launch: The product launch involves every dimension of the customer’s experience with the airline.
Experiential Marketing BERND H. SCHMITT 1999
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