"Long a staple of the film industry, book trailers are now standard operating procedure in the world of publishing. Posted on YouTube and on publisher and retailer websites, these tailor-made short video clips are meant to become viral and generate buzz about books. . . .
Though the trailers are becoming a ubiquitous part of the industry, they weren't always the norm. In 2002, Sheila Clover was an aspiring writer looking for some way to make her books stand out when she stumbled upon an idea.
'Movie trailers work for movies,' she remembers thinking. 'Maybe I'll do something for books.'" -- Jesse Baker, "In A World . . . Where Books Are Hyped Like Movies," NPR
Ack! When this story came on the radio, I thought at first that they were talking about the excerpts of other books you sometimes find at the back of a grocery store novel. I am somewhat appalled. Although I was intrigued by the idea of teachers assigning trailers as novel-related class projects.
Exactly! (although I rather got the impression that many of the trailers were being produced for grocery store novels...) Either way, bah! Whatever happened to a nice old-fashioned trip to the bookstore? Poking through the aisles, picking up likely prospects for closer inspection, maybe flipping through a few pages...*grumble*