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brand values disconnect


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  • "We are a charity that works with children and their self-esteem and relationships with others. Clearly there is a brand values disconnect, we believed, between being involved with Mr. (Mike) Tyson. Certainly the rape conviction was the key thing."

    October 3, 2012

  • I'm sure Dominique Strauss-Kahn (DSK) would be open to considering fresh branding opportunities, what with him no longer being president of the IMF and not having managed to be elected president of France. And with today's news that the gang rape charges against him have been dropped, so that only the pimping charges remain, the potential for a brand values disconnect is consequently greatly reduced.

    October 3, 2012