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The movie business itself has, accordingly, become just another product line (and a relatively low-profit one at that) for the large conglomerates that own studio distributors, often alongside cable systems (multiple-system operators, or MSOs), broadcast television and cable networks, TV stations, theme parks, publishing assets, global Internet service providers and satellite enterprises.
For instance, broadcast television is advertiser-based, cable is pay-per-view or by subscription, and home video may be through either rental or direct purchase.
When British Satellite Broadcasting and Sky Television merged to form British Sky Broadcasting, or BSkyB, in 1991, the choices on broadcast television were limited to the two state channels (BBC1 and BBC2), Independent Television (ITV) and Channel 4, with only one broadcast station, Channel 5, added since.