from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. Promotional material converted directly from existing printed brochures into a website, and thus lacking interactive features.


from Wiktionary, Creative Commons Attribution/Share-Alike License

brochure +‎ -ware


  • The term "brochureware" was coined early in the Web era to refer to business websites that were nothing more than online marketing brochures, typically presented as a set of static pages.

    Breaking The 'Brochureware' Mindset

  • This is a shame because these applications are mostly the opposite of "brochureware" (i.e. all the things I mentioned above but without any actual, y'know, working software).

    Engineers without Fears

  • Unlike a typical marketing "brochureware" site, info. aims to engage audiences in a dialogue that helps build overall industry knowledge in addition to providing specific product information.

    Internet Ad Sales

  • "brochureware" than a social networking site or revolutionary fund-raising vehicle.

    WindyBits - Main

  • "brochureware" is almost always destined for the media trash bin.

    Advertising Age - Homepage

  • "brochureware" into interactive resources, saving individuals time and increasing their direct involvement in governmental decision making.


  • While transactional banking was an obvious fit to the IP world, when the internet emerged commercially it was more about brochureware -- and thus the content was less about functionality and more about marketing and sales.

    Brett King: Let's Get Rid of Internet Banking

  • If you're selling online, or using a content management system, you've probably gone beyond that initial brochureware stage.

    Breaking The 'Brochureware' Mindset

  • At soime point in 2009, static sites will be in minority, essentially becoming brochureware that no one will pay much attention to.

    Internet News: Dynamic Database Content

  • So, we polished out basic Web skills, and then learned some Web programming languages that enabled us to offer our clients sites that were more than just brochureware.

    Success in Sour Times – You're the boss


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