Apple's pink phone is hit on launch day. Re/code did some reconnaissance from Apple stores today in Los Angeles and San Francisco and found that many Apple fans in line were there to snag the rose gold version of the iPhone 6s and 6s Plus. As predicted, the pink phone was a hit with both male and female shoppers. "There’s enough guys getting rose gold that it should be called bros’ gold," said San Francisco Apple store shopper Dan Bentley told Re/Code. "Rose gold or bust," another male shopper said.