Carnaby Street is a pedestrianised shopping street in London, United Kindgom, located in the area of 'Carnaby' in the district of Soho, near Oxford Street, and just to the east of Regent Street. The area around Carnaby Street is known simply as 'Carnaby'. It consists of twelve pedestrianised streets with 168 fashion and lifesyle retailers, including a large number of independent fashion boutiques.
In the 1960s, Carnaby Street was made popular by followers of the Mod style. Many independent fashion boutiques, and designers such as Mary Quant and 'Lord John' were located in and around Carnaby Street as well as various underground music bars such as the 'Roaring Twenties'. With bands such as The Beatles, Small Faces, and Rolling Stones appearing in the area to work, shop, and socialize, it became one of London's coolest destination associated with the Swinging Sixties.