from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. Simultaneous rewards for good behavior and punishments for bad behavior.
- n. A promised reward to encourage good behaviour that is never actually delivered.
From combining two ways to motivate a beast of burden, with the lure of a carrot placed just out of reach, and the threat of a stick behind. (Wiktionary)
From a stick attached to an animal with a carrot at the far end out of reach of the animal, which will compel the animal to walk forward (Wiktionary)