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Examples
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The Colgate-Palmolive's cartonless stand-up toothpaste tube and Scotch Brite Never Rust Soap Pads (made from 100% recycled plastic) can be mentioned as examples of successful environ - mental marketing emphasizing the use-related bene fi ts the consumer receives in - stead of the environmental advances of the products (Figure 6).
Recently Uploaded Slideshows AnttiPitkanen 2009
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Such bene fi ts are: - Material bene fi ts: lower price, lower cost of ownership - Immaterial bene fi ts: convenience, fun - Emotional bene fi ts: feel good, quality of life, less fear 28 2 the greening of consumer attitudes, behavior & product appearance fi gure 6 Examples of successful environmental marketing: a cartonless toothpaste and soap pads of recy - cled material.
Recently Uploaded Slideshows AnttiPitkanen 2009
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