Definitions

Sorry, no definitions found. Check out and contribute to the discussion of this word!

Etymologies

Sorry, no etymologies found.

Support

Help support Wordnik (and make this page ad-free) by adopting the word cartonless.

Examples

  • The Colgate-Palmolive's cartonless stand-up toothpaste tube and Scotch Brite Never Rust Soap Pads (made from 100% recycled plastic) can be mentioned as examples of successful environ - mental marketing emphasizing the use-related bene fi ts the consumer receives in - stead of the environmental advances of the products (Figure 6).

    Recently Uploaded Slideshows AnttiPitkanen 2009

  • Such bene fi ts are: - Material bene fi ts: lower price, lower cost of ownership - Immaterial bene fi ts: convenience, fun - Emotional bene fi ts: feel good, quality of life, less fear 28 2 the greening of consumer attitudes, behavior & product appearance fi gure 6 Examples of successful environmental marketing: a cartonless toothpaste and soap pads of recy - cled material.

    Recently Uploaded Slideshows AnttiPitkanen 2009

Comments

Log in or sign up to get involved in the conversation. It's quick and easy.