catchier

Eventually coining the catchier title Otherland, Williams set to work after finishing Caliban's Hour, using many of the lessons learned whilst writing the trilogy and generally having a better time.

Archive 2009-07-01 Adam Whitehead 2009

Eventually coining the catchier title Otherland, Williams set to work after finishing Caliban's Hour, using many of the lessons learned whilst writing the trilogy and generally having a better time.

Author Profile: Tad Williams Adam Whitehead 2009

His choice of words in the book is "almost certainly"; but while this is closer to what most atheists believe, "probably" is shorter and catchier, which is helpful for advertising.

Fitness for the Occasion 2009

Google changed the name of its content-targeted advertising program to the catchier AdSense.

In the Plex Steven Levy 2011

There's a chorus that's catchier than Peter Schmeichel's hands!

This week's new singles 2011

Modern marketing seems to demand something catchier.

Branding Your Revolution Matthew Kaminski 2011

When the Cambridge, Mass., company was looking to give its long and short China funds catchier tickers, Mr. Fajardo came up with YINN and YANG, inspired by a yin-yang shirt his then-12-year-old son was wearing.

As ETFs Multiply, Companies Scramble To Concoct Memorable Ticker Symbols Rachel Louise Ensign 2012

Kennedy's lesser-known call on Americans which came before the catchier "Ask not what your country can do for you, Ask what you can do for your country..." is one that applies to our generations today:

Brian Ross: Our Civil Cold War Brian Ross 2011

You'll remember "Day by Day" if you were around in the '70s, but the other songs are, if anything, even catchier.

That Wild and Crazy Messiah Terry Teachout 2011

Steven E. Landsburg makes a related point his entertainingly contrarian The Armchair Economist (Free Press, 1995), a book that with a catchier title might have become the Freakonomics of its day.

2009 June 18 « One-Minute Book Reviews 2009