cereal's

Kochar speculates the effect is partly because of whole grain cereal's high fiber content.

Whole grain cereal may help control blood pressure 2011

Kochar speculates the effect is partly because of whole grain cereal's high fiber content.

Whole grain cereal may help control blood pressure 2011

•The cereal's name had an influence on taste perception, too.

Study: Kids prefer taste of food from cartooned packages 2011

•The cereal's name had an influence on taste perception, too.

Study: Kids prefer taste of food from cartooned packages 2011

Not only do the cereal's frosted oats need to taste sweet enough to keep kids clamoring, they have to float in milk for at least three minutes.

Success Is Only So Sweet in Remaking Cereals Julie Jargon 2011

It's the first new one added in a decade and joins the cereal's already overflowing list of sugary charms, including hearts, shooting stars, horseshoes, clovers, moons, rainbows and balloons.

Ask the Ad Team: Who sings in the Victoria's Secret ad? 2008

Last year the Food and Drug Administration made itself fodder for late-night comedy when it warned the manufacturer of Cheerios against boasting about some of the cereal's health benefits.

The FDA Takes on Cheerios Scott Gottlieb 2010

Last year the Food and Drug Administration made itself fodder for late-night comedy when it warned the manufacturer of Cheerios against boasting about some of the cereal's health benefits.

The FDA Takes on Cheerios Scott Gottlieb 2010

WASHINGTON — Federal regulators are scolding the maker of Cheerios, saying it made inappropriate claims about the popular cereal's ability to lower cholesterol and treat ... var news_amount = 1;

Christopher Brauchli: 'Wheaties Fuel' -- Successor to Champions 2009

"When you tackle something tough at work or at home, that doesn't just take know-how -- that takes Grape Nuts," says a voice-over in the Webisodes, which tout the cereal's quality and offer advice, such as how to ask for a raise in a recession.

Grape Nuts Takes Aim at Men 2009