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Examples
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Because whoopie is a catchy name, food historians believe it must have been coined commercially.
Bakin' Whoopie: A Pie Fight Starts Over a Cream-Filled Cake Sumathi Reddy 2011
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So, hypothetically, a book that has fallen into the public domain could still have heirs who won't let you use the name of the author and or perhaps a trademarked title still in use with a rights holder unwilling to let you use the title commercially.
Ask MetaFilter Izzmeister 2009
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