communication channels love

communication channels

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Examples

  • We categorize communication channels as (1) interpersonal versus mass media and (2) localite versus cosmopolite.

    Diffusion of Innovations

  • Cosmopolite communication channels are those linking an individual with sources outside the social system under study.

    Diffusion of Innovations

  • SITUATIONAL VARIABLES AND INTERPERSONAL NEWS DIFFUSION In addition to perceived salience, the degree to which an individual learns about a news event from interpersonal communication channels depends on such situational variables as time of day and whether or not he or she is at home or at work.

    Diffusion of Innovations

  • The original conception of the two-step flow hypothesis stated that opinion leaders have greater exposure to mass communication channels Lazarsfield et al., 1944.

    Diffusion of Innovations

  • The distinctive characteristics of the five adopter categories mean that these adopter categories can be used for audience segmentation, a strategy in which different communication channels and/or messages are used to reach each subaudience.

    Diffusion of Innovations

  • Audience segmentation is a strategy in which different communication channels or messages are used to reach each subaudience.

    Diffusion of Innovations

  • We categorize communication channels (1) as either interpersonal or mass media in nature and (2) as originating from either localite or cosmopolite sources.

    Diffusion of Innovations

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