consumer-generated

LinkedIn's recommendations service will compete with other sites that provide consumer-generated reviews for products and services, including retailer and brand sites where ratings and reviews have become standard practice.

LinkedIn to Add Recommendation Service Geoffrey A. Fowler 2010

Finally, we have seen a decline in consumer-generated content for the actual Super Bowl spots in 2011.

Super Bowl XLV: Top Advertising Themes And Trends Tim Calkins 2011

And with the surge in freely-hosted, consumer-generated content, a market was born for file systems that could scale to nearly infinite capacity.

Why Storage Needs More Structure 2009

A consumer-generated commercial for PepsiCo's Doritos, which showed a cat-murdering dog blackmailing its owner, outdid many of the spots devised by Madison Avenue professionals.

Auto-Industry Ads Score at the Super Bowl Suzanne Vranica 2012

The decline in consumer-generated ads might be a natural result of the growth of social media; brands now have many different ways to interact with customers.

Super Bowl XLV: Top Advertising Themes And Trends Tim Calkins 2011

Second, you have to accept that in terms of brand messaging and image control, thanks to consumer-generated social networking tools such as blogs, you have already lost control.

Playing The Spread 2011

CareerBuilder, for instance, used a consumer-generated spot in 2010 but is going back to the chimps that made their ads so memorable in 2005 and 2006.

Super Bowl XLV: Top Advertising Themes And Trends Tim Calkins 2011

There were more than a few ad agencies quaking in their respective boots by the trend of consumer-generated brand campaigns.

Sarah O'Leary: Crowdsourcing: A Legitimate Marketing Resource 2010

Why the accelerated shift to consumer-generated innovation?

Marc Stoiber: Tapping a Million Green Brains 2010

Why the accelerated shift to consumer-generated innovation?

Marc Stoiber: Tapping A Million Green Brains 2010