Definitions

Sorry, no definitions found.

Etymologies

Sorry, no etymologies found.

Examples

  • While potato chips, plain fried corn chips Fritos, Cheetos, and fried wheat chips were the biggest-volume items, many smaller-volume items were seen as important to Sabritas’s marketing strategy as defense brands against the competition.

    Strategic Management in Developing Countries Case Studies

  • Besides plain potato chips (sold in individual and family-size bags), Sabritas’s 1980 product line included potato chips with a chili flavor, “ruffled” potato chips; fried corn chips with various flavors, Cheetos, three kinds of popcorn, four of roasted peanuts, fried and flavored wheat chips, and fried pork rinds (chicharrones—a traditional Mexican snack).

    Strategic Management in Developing Countries Case Studies

Comments

Log in or sign up to get involved in the conversation. It's quick and easy.