cost-per-click

The cost-per-click and revenue increases were influenced in part by foreign-exchange rate fluctuations, the company said.

Google's Earnings Surge, Putting Firm Back in Favor Amir Efrati 2011

Despite this advantage, up to this point there has been no way to directly connect online advertising to physical foot traffic in stores in the way online advertisers are paid on a cost-per-click CPC basis.

Michael Lingenfelter: Mobile Commerce Brings the Online Offline Michael Lingenfelter 2011

At the About Group, a network of how-to websites that had provided the company with much needed profits during the depths of the recession, revenue declined 20.8% to $25.7 million largely because of design changes to the cost-per-click ads Google places on third-party sites.

New York Times Swings to Profit Russell Adams 2011

Revenue in the group declined 17% to $27.8 million, largely because of design changes to the cost-per-click ads Google places on third-party sites, resulting in fewer clicks on About's sites, Times Co. said.

New York Times Adds Digital Subscribers Russell Adams 2011

About Group also has been grappling with design changes to the cost-per-click ads Google places on third-party sites.

Digital Gains at New York Times Fail to Buoy Results Russell Adams 2012

He was sure that he could build a better system, beating Overture at its own cost-per-click, auction-ized game.

In the Plex Steven Levy 2011

To help you, we've brought along our Chief Economist, Hal Varian, to walk you through the auction and explain how your maximum cost-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages.

Introduction to the ad auction 2009

This is great for setting up a side-by-side comparison for metrics like average cost-per-click and average position, for example.

New Interface Thursdays: Tailor your account with customizable columns 2009

The search giant changed the design of the cost-per-click ads it places on third-party sites in a way that has resulted in fewer clicks on About's sites, and Times Co. said that trend will continue in the second quarter.

Earnings Decline at New York Times Russell Adams 2011

Revenue declined 25.9% to $26.1 million due to lower cost-per-click and display advertising.

Digital Gains at New York Times Fail to Buoy Results Russell Adams 2012