Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun A form of
advertising that aims todissuade consumers from a product or service.
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
Support

Help support Wordnik (and make this page ad-free) by adopting the word counteradvertising.
Examples
-
Frieden continued with a hard-hitting counteradvertising campaign to take the glamour out of cigarettes.
300 Million Patients 2009
-
I will closely monitor State efforts in this area, and I will continue to fight for a nationwide effort to reduce youth smoking through counteradvertising, prevention activities, and restrictions on youth access to tobacco products.
Statement By The President On Emergency Supplemental Act Clinton, Bill, 1946- 1999
-
Launching major nationwide efforts to reduce youth smoking, including a nationwide counteradvertising campaign to warn young people not to smoke, state and local tobacco education and prevention programs, and tough enforcement measures to stop retailers from selling cigarettes to minors.
President Urges Congress To Pass Tobacco Legislation ITY National Archives 1998
-
A dedicated fund to provide for a substantial increase in health research funding; a demonstration program to test promising new cancer treatments; a nationwide counteradvertising campaign to reduce youth smoking; effective state and local programs in tobacco education, prevention, and cessation; law enforcement efforts to prevent smuggling and crack down on retailers who sell tobacco products to children; assistance for tobacco farmers and their communities; and funds for states to make additional efforts to promote public health and protect children;
New Statistics On Teen Smoking Released By The Cdc ITY National Archives 1998
-
He does not consider complicating factors such as consumer skepticism or competitors’ ability to fight back with counteradvertising.
False advertising and the Sherman Act Rebecca Tushnet 2006
Comments
Log in or sign up to get involved in the conversation. It's quick and easy.