counterprogramming

Its screen adaptation, which DreamWorks will release in mid-August, is now one of those eagerly awaited projects Hollywood refers to as "counterprogramming," especially in this summer of superhero movies.

A Lavish Party for 'The Help' Marshall Heyman 2011

But for the first time, a network is forging ahead with a "counterprogramming" strategy designed to draw viewers-at least during half time-away from what is the most-watched program of the year.

The Real Super Bowl Battle 2008

Stephen Holden on the "counterprogramming" of summer: serious films.

GreenCine Daily 2009

Stephen Holden on the "counterprogramming" of summer: serious films.

GreenCine Daily 2009

The new Tom Cruise/Cameron Diaz action comedy Knight and Day was originally scheduled to be released on Friday, July 2, 2010, putting it up as counterprogramming against The Last Airbender and to some degree, The Twilight Saga: Eclipse (which drops the following Wednesday).

Knight and Day Release Moves Up One Week | /Film 2010

That the film opens the same week as "Transformers: Dark of the Moon" could only have been a marketing calculation, "Larry" being intended as the perfect counterprogramming to Hollywood's most callous exercise in soulless commerce.

'Crowne': A Bad Fit for Hollywood Royalty John Anderson 2011

"We were interested in trying to be counterprogramming," Mr. Levin said.

TGIM Erica Orden 2010

Newsweeklies were intended to be counterprogramming to newspapers, back when we were drowning in newsprint and needed a digest to redact that vast inflow of dead-tree objectivity.

The Newsweekly’s Last Stand 2009

The two counterprogramming flicks Letter to Juliet and Just Wright should wrangle in the third and fourth spots respectively while that pesky Dragon movie rounds out the top five.

Flixnjoystix.com! » Last Week@The Movies: ROBIN HOOD, JULIET, & More! McJeffrey Looks At Last Weekend’s Cinematic Offerings! 2010

But fishnet skirts and spooky spectacles may be good counterprogramming to a legion of stars playing it safe.

Oscars 2011 preview: What will viewers be talking about? 2011