dMarc

The core product was developed by a company that Google acquired a year ago called dMarc, which is still located in Newport Beach, California, about 350 miles south of Mountain View.

Startup Cries Foul at Google’s New Radio Ads Product Michael Arrington 2005

“The core product was developed by a company that Google acquired a year ago called dMarc …”

Startup Cries Foul at Google’s New Radio Ads Product Michael Arrington 2005

Emboldened by its dominance of the Internet ad market, Google expanded into broadcast radio three years ago with the purchase of a service called dMarc for more than $120 million.

Top Tech News 2009

Josh - Brings up trends towards offline integration such as dMarc and Google print.

Search Engine Roundtable 2009

“They had tried more of a top-down approach with dMarc and considered that a disaster,” says Hurley.

In the Plex Steven Levy 2011

Heading it is Rob Williams, ex-president and market manager for Clear Channel New York, and chief sales officer Drew Hilles, who led dMarc Broadcasting through an acquisition by Google.

Goom Radio – from France to the US 2009

Google was also smarting from its $900 million acquisition of dMarc Broadcasting, a company dealing in radio advertising, which had not gone well.

In the Plex Steven Levy 2011

“They had tried more of a top-down approach with dMarc and considered that a disaster,” says Hurley.

In the Plex Steven Levy 2011

Google was also smarting from its $900 million acquisition of dMarc Broadcasting, a company dealing in radio advertising, which had not gone well.

In the Plex Steven Levy 2011

Google paid $102 million in cash for dMarc, but the agreement included additional payments of up to $1.1 billion based on performance targets.

Google Remain Focused Martyn Daniels 2009