dVb

The collection, formerly known as dVb, has been renamed "

StyleList 2009

The designing Spice Girl and her fashion publicist made an “emergency” appearance at the establishment in a bid to quash rumors that her sinking dVb Style Denim line is being dropped by high-end American boutiques, like Kitson.

Victoria Beckham Kitson Boutique: “Stop Sending DVB Merchandise!” 2008

Khial also talked to WWD, saying, We are very cautious with celebrity lines since we have learned from the mistakes of celebrity lines past such as Victoria Beckham's dVb and Lauren Conrad's Lauren Conrad Collection.

Owner Of Nicole Richie's Clothing Label Suing Well-Known L.A. Boutique Kitson The Huffington Post News Team 2010

Victoria has opted not to renew her one-year contract with Armani after choosing to instead put her energy into her various fashion and beauty ventures, which include dVb Style denim and dress collection, a line of sunglasses, and a number of fragrances under the Intimately Beckham label.

Megan Fox Emporio Armani Underwear Ads Spokesmodel 2009

Retailers were even getting miffed at Victoria Beckham for failing to support and promote her dVb denim line adequately - although at least the clothes themselves are decent-looking.

Michelle Madhok: Evil Celebrity Clothing: Paris's Denim And Other Sartorial Curiosities 2008

Victoria adds, The Naomi by dVb takes these elements into a denim cut which makes the leg look incredibly long.

The 50 Hottest Models: Naomi Campbell 2008

It was a subtle—and at times not so subtle—way of selling Brand Beckham, specifically dVb, the eponymous label the couple had recently launched.

Posh & Becks Andrew Morton 2007

When she joined the fashion editors on the front row at Paris Fashion Week in January 2006, she revealed that she planned to further her fledgling career as a designer by starting up her own fashion range under the logo dVb—David and Victoria Beckham.

Posh & Becks Andrew Morton 2007

Every time she was photographed in a new designer outfit, she ensured that it was always accessorized with a pair of her own dVb designer sunglasses.

Posh & Becks Andrew Morton 2007

Every time she was photographed in a new designer outfit, she ensured that it was always accessorized with a pair of her own dVb designer sunglasses.

Posh & Becks Andrew Morton 2007