from The American Heritage® Dictionary of the English Language, 4th Edition
- n. Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. Alternative expression for junk mail.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. advertising sent directly to prospective customers via the mail
Sorry, no etymologies found.
With Playfun Games, conducted market research studies that were the basis for direct mail promotions that produced a response rate of better than 3.2 percent.
Even our direct mail vendor, Dave Murray, whom I’d brought in from New Jersey, had lost all faith in the campaign.
Advocacy groups on the left and the right rushed to their posts and sent out all-points alerts, dispatching emails and direct mail that implored donors to fund the air wars to come.
One of the first pieces of Sackett-tested, Welch-designed direct mail we sent out that fall was made to look like a pink slip.
Through the campaign committee, I ended up working closely with Dave Sackett, of the prominent Republican polling firm the Tarrance Group, and the GOP direct mail vendor of the moment, David Welch.
I believe that direct marketers have used the verb phrase and the noun “roll out” for ten years or more to refer to the culmination of direct mail testing.