If the organization is ever to attain its BHAG* of becoming best of brand by 1Q 2009, then we are going to need people like you to give it your 150% in the coming year. Moving forward, I urge you to reconsider. The brand demands nothing less. You must feel the hunger. Whenever I come into this office, I want to smell the adrenaline of the winner, not the flopsweat of a loser.
Only those who can soar with the eagles may hope to reach the glory of becoming one with the jet engine.