direct-response

Those complaints have led many advertisers to pull their spots from Mr. Beck's show, which often runs advertisements known as direct-response, which fetch lower rates.

Glenn Beck Show on Fox Set to End Sam Schechner 2011

Cesari, a pioneer in what he prefers to call direct-response marketing, recently wrote a book on how the business works with his colleague at Cesari Direct, Ron Lynch.

The Seattle Times 2011

The company said he successfully rebuilt the company's U.S. direct-response book program since joining in 2002 and has 30 years experience.

Meredith to Buy Rachael Ray Magazine Melodie Warner 2011

Ogilvy Direct grew through acquisitions to become the largest direct-response company in the world, which in turn led to Ms. Lazarus running the whole show.

Decisions, Decisions Philip Delves Broughton 2011

But then a friend taught me how to write a direct-response ad.

For Intuit Co-Founder, the Numbers Add Up Sarah E. Needleman 2011

The show's second episode featured lots of promos for other MTV shows, and a telltale "bottom feeder" ad or two - those direct-response ads with toll-free phone numbers that will enable you to purchase products that are going to revolutionize your life.

Creator bares all to try to save MTV's 'Skins': It's 'intensely moral' Lisa de Moraes 2011

And that doesn't include sales from direct-response infomercials or home shopping network HSN.

Ad Track: PedEgg foot-care device hatches surprising sales 2008

The set will include all 4 seasons, 105 episodes, in one big set sold via direct-response (TV ads and online).

Jean Gris isn't worried about your guns. muncle 2007

The standard says, “The amounts of direct-response advertising reported as assets should be amortized over the estimated period of the benefits, based on the proportion of current period revenue from the advertisement to probable future revenue, subject to a net realizable value test.”

Cut Budgets without Cutting Marketing Tony Rossell 2009

He dreamed of bringing the “direct-response marketing” business to China.

Win in China! 2007