display-ad

Google's top display-ad executive, Neal Mohan , said he believes the display-ad market, now worth $25 billion globally, could eventually reach $200 billion.

New Display Ad Push Adds to Bag of Tricks Amir Efrati 2012

Since 2007, Google has spent more than $4 billion to acquire display-ad technology companies such as AdMob, which places ads on mobile devices, following its 2006 purchase of YouTube.

New Display Ad Push Adds to Bag of Tricks Amir Efrati 2012

"Admeld is close to top-tier Web publishers and Google has not had those same deep relationships," said Jim Payne , chief executive of MoPub Inc., which helps mobile-application companies sell display-ad inventory.

Google in Talks to Buy Online-Ad Firm Admeld Emily Steel 2011

"Google is attempting to buy the best-of-breed companies across the most critical display-advertising sectors," said David Zinman , a former Yahoo display-ad executive who is now chief operating officer of Inadco Inc., a display-advertising technology firm.

Google in Talks to Buy Online-Ad Firm Admeld Emily Steel 2011

In the U.S. display-ad market, Google is expected to generate $1.3 billion in revenue this year, according to research firm eMarketer.

Google in Talks to Buy Online-Ad Firm Admeld Emily Steel 2011

Last fall, Google said its display-ad business was on pace to generate $2.5 billion in annual revenue, with a sizable portion of that coming from sales of ads on Google's own YouTube video site.

Google in Talks to Buy Online-Ad Firm Admeld Emily Steel 2011

Mr. Mohan has said he believed that display-ad revenue could top $100 billion over the next several years.

Google in Deal to Buy Admeld Amir Efrati 2011

Last fall, Google said its display-ad business was on pace to generate $2.5 billion in annual revenue, with a sizable portion of that coming from sales of ads on Google's own YouTube video site.

Google in Deal to Buy Admeld Amir Efrati 2011

In the post, Mr. Mohan named numerous competitors to Google in various categories of the complex display-ad market, which has well over 2,000 established companies and start-ups and is expected to go through a period of consolidation.

Google in Deal to Buy Admeld Amir Efrati 2011

Google's head of display advertising, Neal Mohan , has said he believed that display-ad revenue could top $100 billion over the next several years, and that Google has 1,000 engineers working on display-related efforts.

Google in Talks to Buy Online-Ad Firm Admeld Emily Steel 2011