Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • adjective Appealing to or designed for low-income consumers; downscale.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • adjective Designed for low-income consumers.
  • adjective Of, or relating to the less prestigious sector of the market.
  • adverb Towards the less prestigious sector of the market.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

down- +‎ market

Examples

  • She was without work for two years after Maurice was born but then, through the intervention of friends and lovers, secured a berth at the Od é on, downmarket from the Com é die-Fran ç aise.

    Actress, Seductress

  • Those shows are relentlessly downmarket, which is fine if the show is a lightweight bit of fluff.

    The Independent - Frontpage RSS Feed

  • His plan is to get rid of the old guard, all of whom have been invited to the celebration, and then drive the title relentlessly downmarket in a ferocious cover-price war.

    Evening Standard - Home

  • Those shows are relentlessly downmarket, which is fine if the show is a lightweight bit of fluff.

    Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph

  • Zar Property's Dario and David Zar are apparently among those who think the downmarket is the time to buy, and who have the means to do so.

    Home | The New York Observer

  • Perhaps the interview with Michelle and all that babble about how it's all about the children is supposed to give Obama a more 'downmarket' appeal.

    Obama Spokesman Denies Michelle's Speech Was Attack On Hillary

  • Recently, in a description of up and down market voice, Miss Snark described herself as 'downmarket'.

    Archive 2006-03-12

  • Bullivant believes the Press will fill a gap that opened up once the Post switched from daily to weekly publishing, a market missed by the (allegedly) "downmarket" Mail.

    Blogposts | guardian.co.uk

  • Allen says that being associated with American Apparel's "downmarket" clothing - the company manufactures T-shirts and leisurewear - damages his reputation.

    The Independent - Frontpage RSS Feed

  • Woodhouse claims the "social ambience" of Scotland has led to the country being perceived as an incredibly beautiful but "downmarket" destination.

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