from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun The sequence a 5-act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863
- noun Advertising one of four formats used in commercials that are designed to affect the audience emotionally, not just rationally:
emotional pivot, positive transition, emotional build, and sustained emotion.
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