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Product liability is a factor as well. won't touch a company like sun or cisco, nearly lost a fortune on both stocks since 2000, their mismanagers should be jailed ... sun used to be world's #1 stock due to its market capitalisation back then, apple and research in motion seem to be the only large cap techies buy and hold stocks in this decade. avaya has an abysmal performance over the years too. allianz should do worse than most big stocks due to their not very clever management (see: big loss on dresdner bank) and wrong sector for the next 2-3 years ahead. starbucks is like its coffee only an idea for newbies to the world of coffee, still overvalued.