One thing we did not do was inundate people’s inboxes. Maybe we should have. A dear friend of mine who runs a successful company in Seattle said we were crazy not to use drip marketing. Instead we stuck to a once-a-month newsletter schedule. We didn’t want to be a business that spams people. For what it’s worth, we found much more advice about marketing for contemporary online business than we did for contemporary brick and mortar business. They’re related but ultimately different.