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Examples
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The Idea: Fashion accessory e-retailer OneClickVentures.com decided to move beyond the stale "the joke is on us -- look at these low prices" pitches that others use to drive April Fools promotions.
Ernan Roman: Let's Give Them Something to Talk About: Creative Use of Social Media Ernan Roman 2011
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Hiroshi Mikitani, chief executive of up-and-coming e-retailer Rakuten, believes Japan's big industrial firms 'cannot keep doing what they have been doing.'
Japan's technology giants faced down disaster – but the new enemy is doubt 2012
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The Idea: Fashion accessory e-retailer OneClickVentures.com decided to move beyond the stale "the joke is on us -- look at these low prices" pitches that others use to drive April Fools promotions.
Ernan Roman: Let's Give Them Something to Talk About: Creative Use of Social Media Ernan Roman 2011
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The Idea: Fashion accessory e-retailer OneClickVentures.com decided to move beyond the stale "the joke is on us -- look at these low prices" pitches that others use to drive April Fools promotions.
Ernan Roman: Let's Give Them Something to Talk About: Creative Use of Social Media Ernan Roman 2011
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The bookseller has effectively turned over its e-book business to Kobo Inc., a Canadian e-retailer in which it has an investment stake.
Immigrant Moguls Compete to Write Future of Borders Mike Spector 2011
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The Idea: Fashion accessory e-retailer OneClickVentures.com decided to move beyond the stale "the joke is on us -- look at these low prices" pitches that others use to drive April Fools promotions.
Ernan Roman: Let's Give Them Something to Talk About: Creative Use of Social Media Ernan Roman 2011
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The bookseller has effectively turned over its e-book business to Kobo Inc., a Canadian e-retailer in which it has an investment stake.
Immigrant Moguls Compete to Write Future of Borders Mike Spector 2011
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In April, cumulative sales of the books numbered an estimated 250 copies across all e-retailer websites.
E-Book Giveaway Aims to Lift Sales Jeffrey A. Trachtenberg 2011
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The bookseller has effectively turned over its e-book business to Kobo Inc., a Canadian e-retailer in which it has an investment stake.
Immigrant Moguls Compete to Write Future of Borders Mike Spector 2011
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Borders sells e-books to its customers through a bookstore powered by Kobo Inc., a Toronto-based e-retailer in which it is an investor.
Borders Mulls Piecemeal Sale Mike Spector 2011
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