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Examples
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A previous LRG survey conducted nine months earlier found that 4% of adults viewed online video at least daily and an additional 11% at least weekly. eMarketer is optimistic about online video viewer growth, and estimates that 157 million people in the US will be watching online video at least once a month by 2010.
TV Viewing Still Strong Despite Online Video Growth | Impact Lab 2007
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However, eMarketer is not going to quickly jump to that conclusion.
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In light of the new FCC data, eMarketer is likely to make some minor adjustments to its forecasts, but is essentially comfortable with the projections it made in May 2006.
Residential Broadband Grew 22% During 2005 | Impact Lab 2006
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"eMarketer is not advocating limitless spending on Internet ads to the exclusion of all other types," says Mr. Belcher.
Are Hollywood Studios Getting the Big Picture? | Impact Lab 2006
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There was one inspiring success story in eMarketer’s story:
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Maybe, according to research firm eMarketer, which is pulling back on earlier growth forecasts.
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Research firm eMarketer estimates Yahoo's share of the U.S. search-advertising market will be 7.9% this year, or $1.14 billion, down from 10.7%, or $1.28 billion last year.
Yahoo, CEO Bartz Face Tough Shareholder Meeting Amir Efrati 2011
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That is especially so in light of the implied princely valuation of some $8.4 billion: more than 30 times Twitter's 2012 ad revenue, as estimated by eMarketer.
Princely Value for Twitter Rolfe Winkler 2011
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Twitter's fledgling online-ad business is expected to generate around $145 million this year, according to research firm eMarketer, as brands such as Starbucks Corp., luxury-brand giant LVMH Moët Hennessy Louis Vuitton SA and others dip their toes into Twitter's ad products, which aims to target ads based on people's personal interests.
Twitter's Fit for a Prince Ellen Knickmeyer 2011
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In the U.S. alone—still the world's largest ad market—online advertising spending is expected to grow 20% to $31.3 billion in 2011, up from $26 billion in 2010, according to eMarketer.
Heineken Makes Deal With Google in Social-Media Push Anna Marij van der Meulen 2011
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