from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun politics, advertising Publicitiy for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Web.


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  • Media you don't have to pay for; earned (or no-cost) media.

    "Union Square Ventures' Fred Wilson set the tone during his keynote on earned media, or 'media you earn and you don't buy. Paid media and earned media go hand-in-hand. Marketers are buying media when they could earn it, and earn it much less expensively.'"--Rebecca Lieb, "Is Online Advertising Ending?"

    See also entry at Word Spy.

    April 14, 2009

  • Was Rebecca, like, you know, trying to EXPLAIN this term. Because, if so, she has failed magnificently.

    On edit: Wordspy makes things clearer, demonstrating in the process what a complete weasel term this is.

    ecbrenner: I don't know how you can bear to keep on listing these vile terms - you must feel it necessary to take a long hot shower when you have finished with each little batch. It's a public service, for which we are all grateful. But I worry about the potential cost to your personal well-being.

    April 14, 2009

  • I breathe a sigh of relief whenever ecbrenner shows up again, just to know he/she has survived another fake-vocabulary onslaught. :)

    April 14, 2009

  • *chortle*

    April 16, 2009

  • I think it's like staring at the carnage after an accident. We're compelled to look.

    April 17, 2009