embrace, extend and extinguish love

embrace, extend and extinguish


from Wiktionary, Creative Commons Attribution/Share-Alike License

  • A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.


Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet". (Wiktionary)


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